In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More


B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as various other facts regarding modern-day B2B advertising. We go over exactly how the purchasing journey is currently totally fragmented as well as the manner in which area building can aid online marketers retake con… Read More